Yesterday’s post announced the news that I was chosen one of Southwest Florida’s three hottest apparel fashionista by RSW Living Magazine. Instrumental in the magazine’s decision to confer this high honor on me is my work with Bealls Department Stores.
I became associated with the Bradenton-based
department store back in February of 2013. They saw some of my paintings and
liked my bold, vibrant colors and the way my images capture our active,
healthy, water-based lifestyle here in Southwest Florida. But being a prudent, smartly-run company, Bealls
wanted to test the water, and so after doing a lot of market analysis and focus group testing, they started out slowly, introducing a limited
line of casual wear bearing images they commissioned me to create. The designs caught on, and so the following year, Bealls expanded my product line, adding handbags, totes, luggage, beach towels, Tervis drinkware and more. The new products were rolled out at the same outlet in the Cypress Trace Shopping Center in Fort Myers where they’d first announced our affiliation.
Today, I’m thrilled to report that Bealls’ expanded Leoma Lovegrove product line is available in each of the Department Store’s 74 brick-and-mortar department stores throughout the State of Florida as well as online at: http://www.beallsflorida.com/online/leoma-lovegrove. And I am proud to say that the promotion and sale of my product line has given Matlacha Island and Southwest Florida added name recognition and a welcome boost in tourism. That’s because each item identifies me as an impressionist/expressionist artist from Matlacha Island.
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